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Feed: IRI BLOG
Keep up to date on IRI news!
The Offline Impact of Search Advertising
21-Jul-10
On Thursday, SymphonyIRI’s Director of Testing and Media Solutions,
Debra Eskra, will present a study to help CPG manufacturers learn
through measured research about the offline impact of search
advertising when brands take advantage of their search opportunities.
Store Brands: Growth and Consumers Dependence Dwindles
13-Jul-10
As has been the case in past recessionary periods, the country’s latest
economic downturn served to reinforce store brands’ position within the
CPG industry. But, the recession has prompted change across national
brand manufacturers as well. From new products to pricing, national
brand CPG marketers are rethinking their strategies in an effort to
protect and grow share of their own product lines. National brand
manufacturers have made progress. Store brand share gains have slowed,
in some instances turning negative. That said, it’s not all doom and
gloom for store brands. As you can see from the below graph, store
brands continue to gain share within the CPG industry, but at a slower
pace than they were a year ago at this time.
Insights Lay a Solid Foundation for Marketing Strategies
12-Jul-10
A recent article in Progressive Grocer discussed SymphonyIRI Group’s recent research report and the trends we are seeing in store brands as the economy shifts.
Myths and Misperceptions Continue to Exist About Childhood Obesity
07-Jul-10
Contrary to what many people believe, in a recent report
SymphonyIRI found plenty of areas where the parents of healthy weight
children and those of overweight/obese children share similar views.
High-quality Generics Give National Brands a Run for Their Money
30-Jun-10
A recent article by Sarah Mahoney in MarketingDaily Magazine details a recent study from SymphonyIRI about the growth of store brands.
Where are retailers seeking growth of private label business in 2010?
22-Jun-10
During the past few years, the U.S. recession helped drive store brand
growth across categories and shopper segments. As we enter a period of
uncertainty over whether or not 2010 will ultimately be a year of
recovery or of further economic volatility, the future of store brand
also hangs in the balance.
Sweet Sweet Snack Stats…
21-Jun-10
A person who doesn’t like candy is suspect. One might even think people
like to talk about their candy shopping and purchasing habits almost as
much as they enjoy eating it. Recent research gathered from various
outlets (focus groups, surveys, interviews etc.) revealed enough
compelling information to compile more than 75 pages of analysis. To
some, that might not sound exciting, but would you be interested if I
told you the report is almost solely focused on sweets and snacks?
What a Difference a Year Makes…
18-Jun-10
The shift in focus in one year has been dramatic. This time last year,
the majority of us placed a significant amount of apprehension on H1N1
and were trying to understand the impact of the economy on our jobs and
housing. Simply put, we were anxious about everything.
Rethink: CGP Leaders Are Adjusting the Value Proposition of All Products
10-Jun-10
Although there have been tremendous advances in the
capability of analytic solutions, many CPG manufacturers and retailers continue to adopt
“one-size-fits-all” strategies for national marketing, merchandising, pricing
and other plans.
Summer Rituals Survey Speaks Loud and Clear… Despite Signs of an Economic Recovery
08-Jun-10
Today, we released our 2010 Consumer Summer Rituals Survey that tests
consumer attitudes on spending as we head into this year’s summer
season. We have documented comparative data on summer rituals over the
past 2 years and based on the findings, we were able to show the impact
that economic uncertainty has had and will have on consumers.
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