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Feed: ADRANTS
Marketing, Advertising and Social Media News With Attitude by Steve Hall
TV's Greatest Night of Ads Takes a (Weak) Stab at Getting Social
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The $3.5 million Super Bowl ads have all come and gone, and the conversations - supercharged by social media - are in full swing. Or are they?
Is Creating Ads For 3D Technology Worth It?
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To 3D or not to 3D. That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense?
Minka Kelly, Diet Coke Team For The Heart Truth Campaign
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Actress Minka Kelly and fashion designer Diane von Furstenberg have teamed up with Diet Coke and the National Heart, Lung and Blood Institute for the organization's The Heart Truth campaign.
Eight Year Old Critiques Super Bowl Ads
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Oh the honesty of children. Here we have eight year old Arturo giving his take on this year's Super Bowl commercials on behalf of Salt Lake City-based Crowell Advertising.
Ten Steps to Effective Email Marketing
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Email marketing. It makes you yawn, right? Creating and watching Super Bowl commercial is way more fun, right? But just how much trackable business can you expect from a Super Bowl commercial?
Can't We Just Appreciate the Chrysler Ad For Its Positive Outlook?
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Many are wont to attribute a political agenda to the Clint Eastwood Chrysler Super Bowl commercial. I didn't see it as political at all.
How Brands Integrated Social, Mobile, Web Into Super Bowl Ads
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Altimeter analyzed this year's Super Bowl ads and uncovered five cross channel integration trends among brands in this year's game.
M&M's Wins Kellog School Super Bowl Ad Review
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M&M'S earned the top spot for its Ms. Brown ad, winning the eighth annual Kellogg School Super Bowl Advertising Review.
Volkswagen Wins AdBowl 2012
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And the results keep rolling in. In yet another metric that, let's be honest, amounts to a popularity contest like all the rest, Volkswagen's Dog Strikes Back landed the top spot in this year's AdBowl, a Super Bowl commercial ranking system launched in 2001 by McKee Wallwork.
Doritos Current Winner of USA Today Ad Meter
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Because of a partnership with Facebook that extends the voting period, the USA Today Ad Meter results won't be final until 6PM EST Tuesday but the rankings can be viewed right now.
NFL Removes Chrysler's Clint Eastwood Commercial From YouTube
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So here we are bright and early Monday morning reviewing all the ads from last night's Super Bowl and, wait, what? Chrysler's Clint Eastwood ad has been removed from YouTube because of a copyright claim by the NFL?
Volkswagen Wins Hulu Ad Zone 2012
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Between Star Wars and Ferris Bueller, nostalgia played a significant roles in this year's top Super Bowl commercials.
Doritos Wins Brand Bowl 2012
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According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC this year.
Budweiser Eternally Optimistic Prohibition Will Never Happen Again
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Highlighting achievements throughout history and the fact there will always be great times to celebrate, Budweiser's Eternal Optimism is a pulse-pounding, music fueled illustration of how American really know how to have a good time.
Chrysler's Clint Eastwood Ad Best Super Bowl Ad This Year
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It's only halftime as I write this but the Clint Eastwood Chrysler ad just aired and it is, by far, the best ad of this year's Super Bowl.
Hulu Plus. That's Hot.
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Well it's official. The Will Arnett Hulu commercial is nowhere near as good as the Alec Baldwin one.
Doritos: Wise Ass Kid Gets 'Sling Baby'd' by Grandma
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So what do you do when your wise ass grandson won't share his Doritos with you?
Mr. Quigley Out Moves Kim Kardashian
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Yes, let's be honest. Wouldn't you rather watch Kim Kardashian be ogled by the camera for thirty seconds rather than watching a moon walking dog?
Chevy Sonic 'Stunt Anthem' Captures Automotive Excitement
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The Chevy Sonic ad that has the car and its drivers frolicking in all kinds of adventure does a nice job anecdotally illustrating just how much fun you can have with a car.
M&M Gets Naked to Celebrate New Brown M&M
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The talking M&M's have been a thing for a while. Mostly, they are funny.
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